Human Beings Tell Stories.
It’s what we do when we’re children, when we chat while standing in line with a stranger and when we discuss projects at work.
Stories help people learn, digest and share information. They move us, inspire us, and help us be more creative. Stories seal teams and transmit culture. Stories convey the knowledge needed in today’s business environment far more effectively than the usual business tools can alone. A well-told story makes facts and figures come alive in a way that a slide show cannot.